Author archive

Sidetracked

August 12, 2019 by Martin Wiles

Getting shoppers sidetracked is a retailer's dream come true. Moving isn't fun, but we had no choice. After a long day of sweating in the hot, humid temperatures of a South Carolina August, my wife and I showered and readied ourselves to …( read more )

Chickening Out

July 26, 2019 by Martin Wiles

I was young when I learned that "chicken" wasn't necessarily a chicken. Chickens ran around my grandmother's yard during the day and were locked up in the coop at night. But if my cousin asked me to do something that I was scared to do …( read more )